As they say, everything is born from chaos. This is also true in the creative world. When we start a project, we try to convert vague concepts and ideas into something meaningful. How do we do it? Well, exploration is a difficult path, filled with traps, detours, dead ends and shortcuts. Very often great ideas compete with each other. Managing this chaos, figuring out the right way and following the right path is what makes every project special to us. In our brand-new reel called "We Do It. Better." we wanted to reflect on this challenging, but also exciting step in the process.