The look of your character
speaks volumes of your brand.
Let it speak loudly.
If you want to tell your story through characters their design should play a crucial role in helping you put your best foot forward.
The next step is to describe who should they be and how should they look. Both of these factors are strongly correlated to the story you want to tell and people you try to reach. If you communicate your message to children and the defined style allows it, your characters should be likable, friendly and often have… unnatural body proportions!
But if you’re targeted at more serious demographics, appropriate proportions and toned outfits will surely meet with better reception.