When a story becomes
a play of motion.
Panta-rhei. In animation movement plays the main role. But it has to be perfectly planned and performed in order to do its job. Keeping the smoothness and storytelling value of the action – even with the implementation of the most bizarre ideas – guarantees you a perfect motion design.
If – until now – you’ve thought that characters performing various sorts of action are absolutely crucial for telling a story, it’s time to take some notes. Stories can be told by raising a concept to a certain level of abstraction that breaches all limitations. Elements presented in graphics can be identified as heroes, your clients, competitors, stakeholders etc. despite their non-human attributes.
Abstraction combined with high-class motion design let us show their behaviors, influence and also their environment. And all of that in an extraordinary fashion, which is also “to-the-point”.