Singapore Airlines has built its status on the ethos of a “Singapore Girl”. It’s a set of noble assets, beliefs, and behaviors each SA employee and cabin crew member possesses.
The airline wanted to emphasize that message via an article created in collaboration with T Brand Studio for The New York Times.
BluBlu was responsible for creative & art direction, concepts, final design, and animation.
The New York Times Singapore Airlines
T Brand Studio
Jagoda Klaczynska, Mike Jaafar
Creative Direction (animation)
M. Kurek, J. Nowak, M. Kokocinski
Animation & Illustration
Jagoda Klaczynska, Milosz Kokocinski, Grzegorz Janista, Nat Krajewska