Singapore Airlines has built its status on the ethos of a “Singapore Girl”. It’s a set of noble assets, beliefs, and behaviors each SA employee and cabin crew member possesses.

The airline wanted to emphasize that message via an article created in collaboration with T Brand Studio for The New York Times.
BluBlu was responsible for creative & art direction, concepts, final design, and animation. 

Client
The New York Times  Singapore Airlines

Agency
T Brand Studio

Production house
BluBlu Studios

Creative Director
Monika Kurek

Art Director
Jagoda Klaczynska, Mike Jaafar

Executive Producer
Jarek Nowak

Creative Direction (animation)
M. Kurek, J. Nowak, M. Kokocinski

Animation & Illustration
Jagoda Klaczynska, Milosz Kokocinski, Grzegorz Janista, Nat Krajewska

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