Explainer Video. The difficult art of explaining
Short and effective animations are a great tool for telling stories about products, services, and companies that offer them. A good Explainer will not only tell your story, but will also make it more attractive and will encourage your audience to take the actions that you expect.
Cupidiculous is a humorous title of a funny two minute animated story about Cupid, who thanks to his magical “love“ arrow, causes Adam and Eve to fall in love. As a consequence of their love, overpopulation, mass consumption and finally the destruction of their natural enviroment follow. Cupid seeing the results of his deed decides to fix his mistake.
We could find many lists on “The Best of Explainer Videos” made till now. The rightful first place among them is held by the Spotify video, which, although created in 2011, is still on the very top. Just after this digital music service has landed on US shores, they decided to implement explainer video, which introduced their new product very well.
Although we’ve heard many times of serious revenue jumps after implementing a landing page explainer video, Crazy Egg undeniably holds the top of this list. This application achieved an extra $ 21,000 a month in new income and all because of nearly 2,5 minute long video.The animation, written by co-founder Neil Patel, was made by the Demo Duck team.
About Explainer Videos
What exactly is an Explainer Video and what are its advantages? Today we'll be covering everything there is to know about explainer videos. Explainer Videos are short online marketing videos used to explain your company’s product or service. They are often placed on your website’s home page or a landing page. But why have they become so popular over the last few years?